The Putrajaya International Hot Air Balloon Fiesta was held for the first time in 2009, and has since been an annual affair drawing crowds of all ages, ranging from toddlers to grandparents. This is because the festival not only attracts hot air balloon enthusiasts but provides a host of other activities and fun-filled side events so that the whole family can participate.

Over the last three years, the festival has received overwhelming response not only from the Malaysian public, but also throngs of international tourists who flock to Putrajaya just to attend the event.

Besides hot air balloon related activities, some of the other side attractions which will be featured in the 2012 fiesta include a street touch rugby tournament for families, a bicycle fest around Putrajaya, watersport activities, an "extreme sports zone", a kids play area, as well as F&B vendors.

The annual event has seen a year-on-year increase in the number of visitors. In 2011, the event received more than 250,000 visitors and this figure is targeted to reach 300,000 in 2012.

To maximize participation from visitors, the organizers of the Putrajaya International Hot Air Balloon festival have persevered to make the event free to attend for the public, with a minimal charge for some of the activities. However, to maintain such an extensive scope of activities, the festival welcomes corporate sponsors to participate in the festival.

There are many sponsorship packages available to corporate organizations at the Putrajaya International Hot Air Balloon Fiesta 2012. To learn more about these opportunities, please contact AKA Balloons Sdn. Bhd. at 03-7981 8769 or email akabelon@myballoonfiesta.com.

Top 10 reasons to be a sponsor at the 2012 International Hot Air Balloon Fiesta:

1. The potential to reach out to more than 250,000 visitors attending the event over a four day period.
2. The multitude of side-events at the festival and throngs of visitors to the festival which come from all walks of makes it possible to streamline your company to its target audience
3. Cost effective way of reaching out to your target market with a large return-on-investment (ROI)
4. The opportunity to integrate your company's message with visitors' experience.
5. The festival provides a huge opportunity for networking with other corporations, individuals to take your organization on to greater heights.
6. The four-day period of the festival, including two weekend days (Saturday and Sunday) gives the potential to reach out to repeat visitors.
7. Sponsorship has been proven to be one of the strongest forms of advertising and marketing to consumers.
8. The opportunity to engage with potential customers directly with the interaction between your company and visitors at the festival.
9. The opportunity to entertain your clients and corporate guests with hospitality sponsorship packages.
10. The opportunity to showcase and demonstrate your product or service to visitors.